Measure impact, adjust actions, and boost your return on marketing. RetailTrx gives continuous insights into how activities drive sales.

• Plan and monitor channel replenishment and product saturation for launches
• Track sales performance during and immediately after launch
• Measure uplift and ROI from marketing activities
• Monitor EUS impact from competitor campaigns and pricing activities
• Identify and monitor ideal stores for test marketing
• Optimize campaign timing based on real-time trends and demand patterns
• Continuously adjust marketing budgets based on sales performance
• Improve targeting by identifying which activities work in which channels
• Detect regions or stores with notably high or low responsiveness
• Evaluate the ROI of co-op advertising with retailers and chains
• Strengthen alignment with sales and category teams using shared insights

Advantages for the Product Marketing Team

Manage the entire product lifecycle – from launch to discontinuation – using reliable, real-time insights.

• Manage phase-outs, new launches, and transitions
• Plan and monitor in-channel availability and saturation
• Track sales performance during early launch stages
• Monitor EUS performance by channel to avoid cannibalization
• Measure campaign and promotional ROI