Advantages for Market Analysis and Business Intelligence


Ready-made dashboards and flexible reporting. RetailTrx gives analysts a powerful tool to extract insights faster – and share them effectively.



  • Access detailed data on EUS and channel inventory
  • Combine EUS with third-party data: brand equity, preference, share, segmentation
  • Measure competitor activity impact on EUS
  • Analyse EUS effects from media exposure and PR
  • Build more accurate models and market forecasts
  • Identify what truly influences buying behaviour and sales volume
  • Detect regional or channel-specific differences requiring tailored actions
  • Contribute to faster, insight-based decisions across the organisation
  • Benchmark performance vs. market and competitors
  • Improve quality of recommendations to management and marketing teams